If you are struggling to make ends meet at your garage, you may need to rethink your marketing approach. Good word of mouth can be effective, but oftentimes it is not enough to allow a garage to survive. This is especially true during these tough economic times. Here is a look at five ways you can get more business into your garage.
1. Use a Newspaper Ad
Newspaper ads are a great way to get new business into your garage. Although readership is down, you can feel confident that those reading the newspaper will see your ad. Many people skim the paper just to look at the ads. In addition, you can take advantage of the newspaper’s website to advertise to their online readers as well.
2. Use Social Media
Any local business that is not harnessing the power of social media is shooting itself in the foot. You need to create social media accounts on all the popular sites. Make sure to use Facebook and Twitter at a minimum. You should update your garage’s social media accounts daily, sending out information and promotions.
3. Promotional Materials
Giving out promotion materials to customers is one of the best ways to boost your business. Every time someone stops in the garage, make sure that they leave with a promotional item like a pen, T-shirt or Frisbee. You can find a nice selection of promotional items you can use for your garage.
4. Radio Ads
Radio ads are another good way to get new customers into your garage. It is hard for radio listeners to avoid the ads. They cannot fast forward through the commercials like they can with television ads. They also are much less likely to change the channel when the commercials come on thus making it more likely they will hear your ad.
5. Support a Local Charity
If you want to get a great boost in business, then you should consider supporting a local charity. When customers see that you are doing good in the community, they will think of you the next time they need some work done on their cars.
If you use these five tips, you will get a great increase in business in no time. There is no need to struggle to get by. Follow these tips to get new customers coming into your garage every day. As long as you put forth the effort to drum up business, there is no reason you can’t grow.














