It is every company’s nightmare having idle vehicles in their corporate pool areas. For almost every business, this means losing money, which is certainly not a trait of a successful and prosperous commercial enterprise. Idle vehicles are not only those sitting around and waiting for a driver, but also those old and withdrawn ones waiting to be re-marketed. Vehicles which are no longer in service still remain in the company’s lot, costing the business both money and valuable space. One of the best ways to optimize your vehicle fleet is through upstream re-marketing, and here is how to get the job done.
Maximize fleet assets with pre-marketing
With upstream re-marketing, every company can make the most out of their aged fleet and used cars right before the time comes for them to be dispatched. What this actually means is that in order to be productive and save money in the process, a company should always work on dispatching the old and aged vehicles before the replacement arrives. Waiting for the last minute to do it can result in severe negative consequences. By eliminating their days to replace or sell, companies can benefit and thus generate savings in depreciation, interim interest and other costs. Stories about successful vehicle re-marketing are still being told, and it is a business that will always exist as long as there is a vehicle fleet.
Every fleet has its own solution
Each company has a different approach when it comes to upstream re-marketing The most important factor for each company is finding out what they are trying to accomplish with vehicle re-marketing or pre-marketing their fleet, advise experienced asset re-marketing specialists. There are many companies which implemented the driver sales program, allowing them to offer the driver a lower price of the vehicle as a reward for proper maintenance while the vehicle was still in service.
This method has been proved to be the most successful upstream re-marketing plan, as not only do you reward your driver for his flawless service, you also ensure that he will maintain and take good care of the vehicles to come. Opposite to this method, some companies put their vehicles up for an auction on the company’s website or do a live event, where a competitive bidding is performed. There are many individual company philosophies, and even though they might be different, that does not make them right or wrong.
Things to know as a fleet manager
If you are a fleet manager aware of different aspects of service provider agreements looking to create a truly successful upstream re-marketing plan, here are the things you should know:
1. Things you want to accomplish – Each company has different points on view in terms of success and what it means to them. By spending money on each unit in a company’s portfolio and realizing that the increase in sales is low, reevaluation of the program should be undergone.
2. Written policy – Every upstream re-marketing program should be outlined in a written policy and carefully observed with periodic evaluations of the performance.
3. Communication is the key to success – Your job is to talk to all the potential buyers throughout the entire sale process, not only at the beginning of it. Gather feedback and make sure you improve your communication with all parties involved.
Choosing a pre-marketing company that will listen to fleet manager’s needs is essential for re-marketing success. If there are any problems in communication with the fleet manager or potential disagreements along the way, it is highly advised that you find a new pre-marketing company.
Every business should choose a solution which works best for them, and the one involving a vehicle fleet is no exception. Target the market which is best for your portfolio, and design a program that will help you address the market. Remember that if something works great for another company, it will not necessarily bring the same results to you.